Makeup can be a powerful tool. It can be something to make us feel strong and beautiful or something used to cover our true selves. This design by Jordan Bouma is an evocative piece of art that highlights the implications of constantly applying layers of makeup to avoid having to reveal our true face to the world.
As we are exposed to media imagery, we are consistently pressured to conform to Western societal standards of beauty, and cosmetics are sold to us as a way of creating and sustaining these media-driven standards. We are constantly being told that we are not good enough the way that we are and that there is one “perfect” way to be and the more we subscribe to that standard, the more we are injuring our spirit, mental health and opinions of ourselves and others.
Artist: Jordan Bouma
Around the world, cosmetics are a multi-billion dollar industry, with over 80% of women 18-34 wearing makeup at least once a week. However, there are many reasons why women choose to wear makeup and studies have frequently shown that the primary factor is out of enjoyment. A recent study found 84% of participants enjoyed applying their makeup and felt more confident as a result. (Ipsos)
Make up is often correlated with the standards of beauty that are upheld in society. However, women are likely to be judged whether they wear it or not. In the UK, a YouGov study found that 63% of men think women wear makeup to trick people into thinking they are more attractive. Whereas, a study in the US reported that 43% of Americans thought women wear too much makeup. Yet research has also consistently shown that people are more likely to respond positively to those who wear it and they are deemed more confident. Confused? Basically, we cannot win. So wear as much or as little makeup as you like! (IJGWS)
Question: Do you feel pressured to wear makeup in certain situations?
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