Our beliefs, ideas and preferences are meant to change as we go through life, have new experiences and educate ourselves. If you want to have a positive social impact on the world, then you need to be willing to learn and grow as we become more aware of what we are doing to the environment and the issues that are affecting people throughout the world.
This design is about approaching the world without judgement and accepting that the world is not made up of absolutes. There are millions of people who experience marginalization because of one difference that they have - whether that be their heritage and race, their sexual orientation, a disability or an experience that they have had in their lives. No one should have to deal with inequality.
Our Be Fluid design is about seeing the things that join us together rather than those things that separate us and encouraging others to be open with their views, whether that relates to the LGBTQ community or fighting against xenophobia.